One Crucial Marketing Lesson from The Vegetarian Butcher

Maxim Bos
2 min readJul 5, 2021

Meat or veggie?” The grillmaster asked. “…what? Meat OF COURSE” the manly man replied.

This played out right in front of me at a fundraiser barbecue and made me realize: veggie still has an image problem. The bearded beer-drinking man eats his meat. The vegetarian? Probably a tree-hugging leftist.

The Vegetarian Butcher solves this problem by making meat products made of not meat.

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Maxim Bos
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I write about business as a force for good.