One Crucial Marketing Lesson from The Vegetarian Butcher

Meat or veggie?” The grillmaster asked. “…what? Meat OF COURSE” the manly man replied.

This played out right in front of me at a fundraiser barbecue and made me realize: veggie still has an image problem. The bearded beer-drinking man eats his meat. The vegetarian? Probably a tree-hugging leftist.

The Vegetarian Butcher solves this problem by making meat products made of not meat.