Client Earth

Business as usual is over. We all have one priority client: Earth.

Allbirds set the example yesterday, as they gave away their Carbon Footprint measurement tools for free. We used to call that proprietary information, and sharing it would mean risking market share. Today, we should all cooperate to win back loyalty from client Earth. Or we have no choice but to work with Mars.

The best companies in the world will be the best for the world.

Let’s take a look at what we consider “the best companies in the world.” A quick Google search shows that it is: the…