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Jul 6, 2021

Amazon Just Got Exposed. Here’s an Ode to The American Nightmare

Fuck Amazon. — Fuck Amazon. Amazon is the poster boy of the “American Dream”. Start small by selling books online. Own your niche. Then slowly expand into one of the largest companies ever. Amazon plays capitalism so well it destroys 130K items per week. That’s just in a single warehouse in Scotland. A former worker exposed how computer says destroy to ~50% new and…

Amazon

1 min read


Jul 5, 2021

One Crucial Marketing Lesson from The Vegetarian Butcher

“Meat or veggie?” The grillmaster asked. “…what? Meat OF COURSE” the manly man replied. — “Meat or veggie?” The grillmaster asked. “…what? Meat OF COURSE” the manly man replied. This played out right in front of me at a fundraiser barbecue and made me realize: veggie still has an image problem. The bearded beer-drinking man eats his meat. The vegetarian? Probably a tree-hugging leftist. The Vegetarian Butcher solves this problem by making meat products made of not meat.

Marketing

2 min read


Apr 23, 2021

Client Earth

Business as usual is over. We all have one priority client: Earth. — Business as usual is over. We all have one priority client: Earth. Allbirds set the example yesterday, as they gave away their Carbon Footprint measurement tools for free. We used to call that proprietary information, and sharing it would mean risking market share. Today, we should all cooperate to win…

Earth

2 min read

Client Earth
Client Earth

Feb 2, 2021

The Secret Sauce of the Social Enterprise

When business growth equals a shrinking environmental or social issue, something magical happens. It’s like combining sweet and salty for… — When business growth equals a shrinking environmental or social issue, something magical happens. It’s like combining sweet and salty for the first time: it feels contradictory, but it tastes delicious. If you want to be successful in business and build a better world, hear me out.

B Corp

1 min read

The Secret Sauce of the Social Enterprise
The Secret Sauce of the Social Enterprise
Maxim Bos

Maxim Bos

I write about business as a force for good.

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